Posted on 02.18.08 11:16AM under Charity work
Jimmy Buffett, a musician, hotelier and above all a charitable person, had given license to Outback Steakhouse to run a chain of restaurants under the name “Cheeseburger in Paradise” in August 2002. The concept of these restaurants was to provide its customers with maximum comfort and relaxation away from the hassles of their day to day activities. The Cheeseburger in Paradise had island like surroundings with colorful cocktails and live music and to add to it, Western style décor in a bid to woo customers into a party like atmosphere.
Jimmy Buffet sold his holdings in these restaurants to Outback Steakhouse Company in the year 2005 and now gets 4.5% as royalty fees from the total earnings from the restaurant business. After the closure of the first Cheeseburger in Paradise restaurant in Asheville, North Carolina, there has been an announcement for the closure of Michigan Cheeseburger in Paradise as well. The reason cited for this closure is that the parent company is going for a new strategic plan and these restaurants no longer suit the new plan of the OSI restaurant partners. The company has said that the closures are a business decision that the company had to take at a particular moment and that they will serve their loyal customers at some point in the future.
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