Buffett with Dolphins
Posted on 07.14.09 10:13AM under Uncategorized
Jimmy Buffett’s deal with the Miami Dolphins was a secret for a long time. It was revealed back in May to the surprise of many. But it’s been a fun relationship so far. There is an analysis of what went into the decision today. The Dolphins have been struggling for the last several years and the owner decided that they had to make some changes, not only on the field. With football changing into a more television-based sport with fewer people attending the games in person, the owners of teams will have to come up with other ways to attract people to the stadiums. The owner of the Dolphins said that his town is all about celebrities, lifestyle and those kinds of things. This is to say, Jimmy Buffett gives them exactly this kind of star power and help. It’s ultimately an interesting experiment in making football teams more financially viable, even if they aren’t performing perfectly.
Comments are closed.